Tuesday, July 7, 2009

The best adverts to save the planet

Title: Tarzan
Agency: Uncle Grey
Made for: WWF (Denmark)
Tag line: 15m sq of rainforest disappears every minute

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Guardian/UK

Since 2001, Swiss-based not-for-profit organisation ACT Responsible (Advertising Community Together), has been collecting global advertising that 'promotes responsible communication on sustainability, equitable development and social responsibility' in a bid to highlight how the creativity of advertising professionals can be used to address the world's problems.

Among its 2,500 ads from more than 40 countries and 140 award-winning agencies is a striking collection of adverts that focus on environmental and social issues: from deforestation to recycling and conserving water to climate change.

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